Support the Farmers!!
Posted on January 26th, 2012 by jourdan
Enter Project Green 2012
Posted on January 25th, 2012 by jourdan
Another combo that tickles my fancy – film production and sustainable living. NOMAD Films started a sustainable filmmaking initiative. What better way to spread the message. Or wait, are you busy watching someone choose a husband on TV?? Nooooooo!!!! 
It’s not just stories on film that bring environmental issues to light, it’s making the film with sustainable production practices. I’ve seen countless ways in which film production is wasteful. We accumulate a lot of things in a short period of time and then want to get rid of them even faster at wrap. The paper alone must be a forest. We all do our best, but there can be limitations. If there were easily implemented sustainable production practices I would hope they’d catch on. But honestly easy is the key because people don’t want to take extra steps and time is money, especially on a movie set. Anyhow, check out Project Green 2012 and submit your proposal. Make your next short film, commercial, YouTube video, or whatever it may be, a sustainably made project!
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Where To Eat Out For Meatless Monday
Posted on January 23rd, 2012 by jourdan
I am completely addicted to to Sun Cafe in Studio City. It is a raw and vegan restaurant and I don’t know how they do what they do, but it is unreal. I can’t keep my hands off of all things kale there. The kale shake is so good it’s indecent and the kale colossus salad, no words, just inappropriate enjoyment sounds. Even if you are not a vegetarian or a vegan you MUST try this place. I have turned several carnivore friends onto it and they can’t stop going now. I’m sorry if you don’t have an amazing vegetarian restaurant in your area. You might even want to plan a trip to LA just for this place though. Not kidding, it’s that good! In the meantime, do your best for Meatless Monday. There are tons of delicious non-meaty things out there!
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Meatless Monday Giveaway!
Posted on January 2nd, 2012 by jourdan
Happy New Year and Happy Meatless Monday! If you are one for making new years resolutions, give Meatless Mondays a try. I’ll keep the focus on our health. Cutting back on animal products and adopting more plant based foods into your diet can reduce your risk for many diseases such as cancer and heart disease. I’ve even read about people reversing their diabetes by changing to a plant based diet. Or maybe you’re just interested in losing a few pounds in the new year. This is a good way to help with that too.
To help you on this health journey I am giving away one copy of a great book I’ve just read, Healthy Eating Healthy World by J. Morris Hicks. You will learn how your diet effects your health and how you can take action to get healthy and stay healthy. It’s time to take responsibility over our own health.
How do you win you ask. Leave a comment with one of your new year’s resolutions by Saturday the 7th and you’ll be in the drawing! Easy as pie. Start the new year off right!
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How To Get More People To Buy Green
Posted on December 14th, 2011 by jourdan
by Brittany Lyons
Recently Grail Research completed a study showing that “fewer consumers are buying green products” than ever before. This is concerning considering the number of green products on the market and the amount of green marketing have both tremendously increased in the last few years alone. Thus it seems that despite the growing concerns about climate change and energy independence, most consumers faced more immediate financial problems. Once the economy becomes less of an issue, it seems likely consumers will once again recognize climate change as a dominant issue facing the world.However, until then there are a few things green manufactures can do to help their cause.
Identifying the Problem
One troubling trend that the Grail Research report failed to mention, is that fewer people are concerned about climate change. For many green customers, environmental concerns outweigh fiscal ones. If less people are troubled by climate change, it stands to reason that less people will be inclined to purchase green products.
To make matters worse, many green products have been facing criticism from a variety of sources. In 2011, mainstream news organizations reported on such stories as Chevrolet Volts catching fire due to faulty batteries. Meanwhile, environmentalists argued that compact fluorescent lights aren’t as green as they seem, since the bulbs contain mercury, and urged consumers to purchase pricier LED bulbs. Finally, many popular conservative outlets deny climate change altogether, pointing to the U.S. Congress’s most recent energy efficiency guidelines for light bulbs as undue regulation.
Although no single issue slowed down the green industry’s growth, each problem hit green markets at the same time, compounding into complete stagnation. As a result, the billions invested into green research, development and marketing yielded tiny returns in 2011. While this might even leave those with online doctorate degrees scratching their heads for a solution, the industry can begin rectifying some of these concerns by identify the trends causing the problems.
Adjusting Course
Climate change is a gradual process, featuring fairly comprehensive science. Sadly, this issue has also been severely politicized in the United States, splitting the citizenry nearly in half. One criticism often leveled against the green industry is that the companies making the products sell them with the goal of making a huge profit. Consumers see a $25 LED bulb and compare that to a $0.25 incandescent bulb. In order to dispel some of the rumors, companies can make a better effort to educate the consumer base about the benefits of green products like the more expensive bulb. By weighing concerns about the upfront cost against energy savings over time and the lack of mercury used in the manufacturing of these bulbs, consumers will see they are the better choice.
A few years from now, products like LED bulbs will cost a fraction of their current price. Until then, one possibility to spur their adoption would be for popular companies like Philips and GE to slash the prices for them. Should LED bulbs go from $20 or $25 to $5, more consumers would be willing to make that initial purchase. Other tech companies like Amazon and Microsoft sell some of their products at a loss – why not green companies? (more…)
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